John Strand is CEO of Strand Consult.
Strand Consult’s Early Focus on the Mobile Wireless Industry
John Strand founded Strand Consult in 1994. Its first focus was optimizing the sales process and reducing cost for companies in the IT, Telco and Media industry. John had already built successful consulting company providing sales and marketing services for the Telecom, It, Finance and Publishing sectors. The mobile industry exploded in the 1990s, and Strand Consult grew along with its new clients from the mobile industry, analyzing market trends, publishing reports and holding executive workshops that have helped telecom operators, mobile services providers, technology manufacturers all over the world focus on their business strategies and maximizing the return on their investments.
How Strand Consult Predicts the Future
For nearly 20 years, Strand Consult has published annual predictions on how technology and the telecom industry would evolve. You can read the collected predictions and see that Strand Consult consistently gets it right. Strand Consult was first to describe the 3G market and South Korea’s pivotal role in mobile services. Strand Consult was first to describe the Mobile Virtual Network Operator (MVNO) and how it allows classic mobile providers to operate multi-brand strategies. Strand Consult is a leading knowledge center on MNVOs and mobile distribution models. Strand Consult was also first to publish research on premium SMS, value added services for mobile broadband, cost reduction strategies for prepaid services, etc.
Strand Consult also predicted that the celebrated iPhone would not increase shareholder value for mobile operators. Its blockbuster report The Moment of Truth – A Portrait of the iPhone from 2009 proves this assertion and earned John Strand a global reputation as a fearless critic of the behemoth and conventional wisdom.
Strand Consult’s using transparency to highlight the challenges of the telecom industry
In the last decade Strand Consult has amassed a team of engineering, legal, and regulatory experts to help its clients with growing international policy challenges. In the past, telecom providers enjoyed a measure of permission-less innovation in their product and service development, but no longer. The telecom industry has become a target of rent-seeking by policymakers and its digital competitors that use regulation to gain an unfair competitive advantage. Strand Consult bring transparency to expose abuse of the political and regulatory process by self-interested actors whether multinational companies or greedy city mayors.
In Denmark Strand Consult led the effort to improve the policy for mobile coverage and deployment. As a result, Danish mobile operators have reduced rental cost on their installed infrastructure base by 20 percent, and mobile coverage has improved. In its process to bring transparency to the public discussion on mobile coverage, Strand Consult’s research documented that 15 Danish municipalities created an illegal cartel to set a high price for site rental, prompting an investigation by law enforcement which ended the collusion. Strand Consult revealed another illegal act involving a Danish city mayor distributing subsidies to a local utility, a violation of the European Union’s state aid rules which prohibit the use of government funds for broadband infrastructure where private provision already exists. The municipality spent €2 million of city funds to defend itself in a case it lost. Strand Consult also exposed an illegal act on the island of Bornholm in which the municipal energy company build broadband infrastructure. A subsequent investigation forced the municipality to sell the infrastructure.
In the European Union, Strand Consult has exposed the lack of transparency by the Body of European Regulators for Electronic Communications (BEREC), a regulatory oversight group chartered by the European Commission which holds secret meetings with pre-selected stakeholders on controversial policies while claiming to work in an in an open fashion. Strand Consult has been an effective critic of the EU’s Roaming Like At Home (RLAH) policy and exposed that policymakers did not conduct proper legal, economic, or operational analysis in the imposition of price controls. Strand Consult’s research notes prompted the European Commission to adopt a fair use clause for the policy and has allowed some firms to exit the harmful regime.
While John Strand is a noted advocate for market freedom, Strand Consult’s analysis stopped the liberalization of the telecom market in Greenland showing that the large, ice-covered nation with some 50,000 people fulfills this criteria as a natural monopoly for telecommunications and that liberalization would have negative consequences for people living outside the two largest cities in Greenland.
Tap John Strand’s Expertise
John Strand's uncanny ability to predict the future of the telecom market and his compelling communication has made him a valued speaker in the press and at conferences around the world. His precise statements combined with a unique insight in the industry help make complex issues understandable.
Hundreds of companies in the telecom, media and technology industries have tapped John Strand and Strand Consult’s workshops and reports to develop strategy, launch new products, and conduct a dialogue with policymakers.
John Strand sits on the advisory board of many Scandinavian and International companies and is a member of the Arctic Economic Council Telecommunications Working Group. He served on the Advisory Board for the 3GSM World Congress, the event known as the Mobile World Congress in Barcelona.