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| Telco reports |
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Only a few years ago the Telco business was still a slow moving and monopolistic structure. But the technological revolution and the deregulation of markets have turned a once slumbering business into one of the fastest growing in the world.
Most analysts and consultants points to the potential of this growing market. Few show their clients the road there.
In order to realise the potential of the Telco market, operators, MVNO and service providers must first deal with the dual problem of bringing down acquisition costs and increasing airtime. This strategy involves an increased focus on a number of issues like educating the market, Develop the market and sell Value Added Services, Focusing on Customer Relations Management, Understanding how the technological development and Establishing partnerships with Media and Finance businesses
Only after having focused on these issues will operators and MVNO's be in a position to realise the potential of the future Telco market. This focus is their 'ticket' to the future. It is also the subject of our Telco reports. |
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| How to Succeed in the Second-Generation MVNO Market |
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The report is much more than a market assessment. It’s an action plan that shows you how to thrive in a difficult market. It analyses the newest trends and explores, in particular, how best to proceed at a time when most MVNOs are pushing cheap voice minutes and SIMs, copying the now-famous Telmore model.
In this report we don’t just describe market trends. We consider all players in the value chain and explain their situation so that you can come to appreciate all the actual and potential influences on the MVNO market. This report is, therefore, an essential tool for your success in this market.
When we launched our first MVNO report, the consensus was that the “Danish flu” would not spread to other markets. Most MNOs said that this was a Scandinavian phenomenon, and argued that discount players would not be successful in their own markets. However, shortly after we published the report in 2003, discount MVNOs began springing up in Norway, Finland, Germany, Belgium, Spain, France and a host of other countries.
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| Understanding the future mobile market |
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Back in 2002, Strand Consult realised that the expectations that the operators, handset manufacturers, infrastructure suppliers, media companies etc. had for the future mobile market were not matching the reality of the direction the mobile market was moving in.
The trilogy consists of the following reports:
-Mega Trends in the mobile industry - a question of life or death:
-Successful Strategies for the future Mobile VAS market
-How to get success - in the 3. Generation Value Added Service Market, The Platform & Delivery perspective
With these three reports you will have access to over 1200 pages of research, case studies and strategic tools that one of the industry's strongest teams has spent 10 man years compiling. With this combination of knowledge, tools and information about what the best in the business are doing, you can quickly achieve a competitive advantage that will easily justify your investment in "Understanding the future mobile market - a trilogy that shows how to achieve success in the short, medium and long-term". |
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| Successful Strategies for the future Mobile VAS market |
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The report is a strategic report that contains the knowledge that builds a bridge between the first two reports "How to achieve success in the 3. generation VAS market - The platform & Delivery perspective" and "Mega-trends in the mobile market - a question of life and death" that we have already published and sold to over 70 operators around the world.
The purpose of the report "Successful Strategies for the future Mobile Value Added Services market" is to create a tool that you players on the services market can use to navigate a market that in our opinion will experience a paradigm shift. We believe that the market for mobile services faces enormous changes that will influence all the market players - operators, technology providers and all the people making a living from marketing and selling mobile services to end-users.
We are convinced that the whole mobile services market is facing a paradigm shift as the mobile market experiences a number of changes. We believe that some operators will spread across larger parts of the value chain, while others will focus on their core business. Put simply, one could say that on the future mobile market, different operators on the same market will have very different strategies based on their current market position and the strategy that the operator group the operator is associated with has been using
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| Mega Trends in the mobile industry |
| - a question of life or death |
If you look back at the GSM market and how it has developed historically, the industry has not changed much in many areas since the first operators emerged. The focus has been on attracting and maintaining the number of customers required to run a profitable business.
The tools have been a wide distribution of cheap subsidised telephones, combined with falling prices, which has changed the mobile telephone from being a luxury product reserved for just a few people, to becoming a product available to a large part of the world's population.
Bad times and crises were something unheard of before the years 2000 to 2002, where a number of countries chose to auction their 3G licenses. |
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| The Mobile VAS Market |
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This report is a strategic insight into the mobile value added services market, and how this will develop in the future.
The purpose of the report ”The Mobile VAS Market” is to create a tool for players working with VAS. A tool, which can be used to navigate the VAS market! A market that will experience great changes, which will influence all players – operators, technology providers and companies making a living of marketing and selling mobile services
If you would like to know in which ways the mobile VAS market is developing, and how mobile operators and other players will influence this market, then you should read this unique report |
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| Strategies for the Mobile Operator |
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This report is a strategic map of the Mobile operators current situation and the strategies which will prevail in the future. The purpose of this report ”Strategies for the Mobile Operator” is to create a tool which players on the mobile market can use to understand the mobile operators reality and help them to navigate on this market, which is facing a paradigm shift during the next years. Mobile Operators are the heart in the mobile value-chain, it is therefore vital for all players who wish to participate in the mobile value-chain, understand the Mobile Operators current situation and strategies. |
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| How to get success - in the 3. Generation Value Added Service Market |
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The market for mobile services started with primitive information services delivered via SMS. With the introduction of Nokia's smart messaging, a market for ring tones was created that was stimulated by premium SMS’s that worked across operators – with the introduction of one short code that worked across all operators, a whole new industry was created with a revenue in Western Europe of over 2 billion Euro in 2004.
We believe the market for mobile services will continue to develop positively, but that the introduction of new technologies and more advanced mobile phones combined with the fact that many operators are under financial pressure, will lead to a paradigm shift on the mobile services market. |
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| The Moment of Truth - A portrait of the Discount MVNO / Mobile Operators' success |
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This unique report that describes and analyses eight Internet-based Mobile Operators that have turned the Danish mobile market upside down. The report examines the historical development, the hard competition they have created, how this has affected the market shares, fall in prices pr. minute and SMS prices and finally last but not least, how churn has exploded.
4 years after the UMTS auction disaster hit the European operators and a whole sector thought the market was finally turning, a new financial disaster has struck right in the centre of the mobile market. Today the number one selling point is simply the price. |
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| How to make money on mobile services |
| - A picture of the current & future Market for Mobile Services in Europe |
Strand Consult has spent the necessary time to compile a report that contains no guessing at all- on how the future mobile services market will develop.
We have analysed the market for mobile services today in relation to its technology and development, the roles of the different market players and the business models that drive and will drive the mobile services market. The report takes in to account all the factors that affect a market for mobile services. |
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| Understanding the SMS and MMS Service Market |
| - a picture of the current & future mobile service market |
The report analyses which basic factors have made the SMS market such a success. It will be factors similar to these that can help the MMS market forward. Also the report takes a close look at the speed and process with the which the SMS market has evolved and matured, which is also very interesting reading with MMS in mind in that it will be a similar process that will ready consumers to take up MMS services.
In connection with this reports analysis of the market for Premium SMS services, the services have been divided into 11 different types of services, including ringtones, logos, mobile games, chat/dating, adult services and so on. Each service type is analysed separately and specific case studies show how the services can be used. |
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| Understanding the Mobile Application Service Market |
| - a picture of the current & future mobile service market |
Today, when mobile operators and content providers deal with Premium Mobile Services, their primary focus is on Premium SMS - and now to a little extent - Premium MMS services. This focus is mostly due to the fact that SMS has up o now been the only successful premium mobile service and most people expect premium MMS will be the natural successor to SMS, by offering more advanced possibilities. how the services can be used.
One very important feature of this report is that all the future revenue estimates have been split up into the operators perspective and the content providers perspective, so for each service in any year in any country, content providers can see how much prospective revenue they can expect after the mobile operator has taken his share. |
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| Facts & Figures |
| - The Current And Future Western European Market For Mobile Services |
In connection with the compilation of Strand Consults reports about the Western European market for SMS and MMS P2P messages and Premium Mobile Services based on SMS/EMS, MMS, WAP and Mobile Applications, Stand Consult has collected, analysed and presented a great deal of information and actual sales data. This work was done to enable us to estimate the current and future market value of both P2P mobile messages and Premium Mobile Services.
This 300+ page report "Facts & Figures - The Current And Future Western European Market For Mobile Services" contains the full collection of Strand Consults mobile estimates from 2002 - 2005 for 16 countries in Western Europe. All the data is presented in well arranged graphs and tables and is very easy to navigate.
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| The Korean Market for Mobile Services |
| - A window to 3G. |
Korea's mobile operators and service providers have proved that the more advanced terminals and services have had a positive affect on the operators business case.
Did you know that in Korea a 2G customer spends 1.9 Euro, a 2.5G customer 4.6 Euro and a 2.5G customer with a colour screen 7.6 Euro on wireless Internet a month? How have they achieved these outstanding figures? What have the mobile operators, the service providers and the other mobile players done to deserve such high rewards? |
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| Korea's Mobile Market - A window to 3G |
| - A detailed report that shows why and how the Korean mobile market has developed into the ultimate 3G showcase. |
This report about the Korean mobile market shows in detail how the operators work. The report is the closest you will get to a script for a live 3G business case. When you have read this unique report, you will forget all about Japan and focus on all there is to be learned from Korea.
It is not a secret that many mobile operators have already purchased this report - Korea is the closest we can get to a live 3G business case today. |
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| Show me the money |
| – a report on revenue models and revenue sharing on SMS, WAP/GPRS and UMTS based mobile services |
Attention has turned to revenue and revenue sharing – and with good reason. Mobile operators are looking for revenue models, which are able to both ensure a return on the large GPRS and UMTS investments, and make it attractive for content providers to develop and market mobile services.
This new report is designed specifically to help operators and content providers meet this strategic challenge.
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| Strategic challenges in the future market for mobile devices: |
| – a report on the interplay between WAP-phones, Smart-phones and PDA’s |
This is a comprehensive report mapping the challenges to terminal producers, operators, content providers and distributors in the future market for handheld devices. The report considers what influence different players will have on each other’s business and how they can work to create a healthy business under those conditions. We favour none of the different players, and take a critical look at the market as a whole and the cost of subsidising terminals in the future.
This report is a strategic perspective on our reports evaluating different distribution channels. It provides both background and advice on how to meet these strategic challenges.
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| SMS |
- the key to a billion dollar market
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| This interesting report will provide suggestions on how to optimise your earnings on SMS by using future revenue models, which you can use in order to maximize the earnings in your company. Furthermore, we take a closer look on SMS compared to the Mobile Internet and how you use these possibilities in the most effective manner. |
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| The Moment of Truth - a portrait of the mobile market in Denmark 2003. |
| A new report on the Danish mobile market, looking at the challenges facing Operators, Handset manufacturers and retailers, and how these will influence their business. |
The mobile market has in the last years experienced fierce competition. Declining voice and SMS prices, and the unbalanced focus on growing the customer base. Penetration has reached a point where it is difficult to find new attractive segments, compared to the acquisition cost, and ARPU.
We believe this year will be a turning point, where a number of the conditions will change. The conditions will change the view on the handsets, which has to be subsidized, marketed and sold.
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Read More here
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| The Moment of Truth: A portrait of the mobile market in Denmark |
| (business-to-business) |
This report describes in detail the sales process in the
business-to-business market for mobile phones in Denmark as experienced by
the customer. It is a comprehensive analysis of all phases of the sales
process, from initial contact to final contract. The survey and analysis is
based on XX visits to shops across Y different chains of both specialist and
operator owned shops.
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| The Moment of Truth: A portrait of the mobile market in Denmark |
| (business-to-consumer) |
| This report describes in detail the sales process in the business-to-consumer market for mobile phones in Denmark as experienced by the customer. It is a comprehensive analysis of all phases of the sales process, from initial contact to final contract. The survey and analysis is based on XX visits to shops across Y different chains of both specialist and operator owned shops. |
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| The Moment of Truth: A portrait of the mobile market in Sweden |
| (business-to-business) |
| This report describes in detail the sales process in the business-to-business market for mobile phones in Sweden as experienced by the customer. It is a comprehensive analysis of all phases of the sales process, from initial contact to final contract. The survey and analysis is based on XX visits to shops across Y different chains of both specialist and operator owned shops. |
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| The Moment of Truth: A portrait of the mobile market in Sweden |
| (business-to-consumer) |
| This report describes in detail the sales process in the business-to-consumer market for mobile phones in Sweden as experienced by the customer. It is a comprehensive analysis of all phases of the sales process, from initial contact to final contract. The survey and analysis is based on XX visits to shops across Y different chains of both specialist and operator owned shops. |
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The Moment of Truth: A portrait of the mobile market in Norway
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| (business-to-business) |
| This report describes in detail the sales process in the business-to-business market for mobile phones in Norway as experienced by the customer. It is a comprehensive analysis of all phases of the sales process, from initial contact to final contract. The survey and analysis is based on XX visits to shops across Y different chains of both specialist and operator owned shops. |
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| The Moment of Truth: A portrait of the mobile market in Norway |
(business-to-consumer)
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| This report describes in detail the sales process in the business-to-consumer market for mobile phones in Norway as experienced by the customer. It is a comprehensive analysis of all phases of the sales process, from initial contact to final contract. The survey and analysis is based on XX visits to shops across Y different chains of both specialist and operator owned shops. |
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| The Moment of Truth: A portrait of the mobile market in the UK |
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| This report describes in detail the sales process in the market for mobile phones in the UK as experienced by the customer. It is a comprehensive analysis of all phases of the sales process, from initial contact to final contract. The survey and analysis is based on XX visits to shops across Y different chains of both specialist and operator owned shops. |
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| The Moment of Truth: A portrait of the mobile market in Scandinavia |
| (business-to-business) |
This report describes in detail the sales process in the business-to-business market for mobile phones in Denmark, Sweden and Norway as experienced by the customer. It is a comprehensive analysis of all phases of the sales process, from initial contact to final contract. The survey and analysis is based on XX visits to shops across Y different chains of both specialist and operator owned shops. Results are subsequently compared across the three countries.
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| The Moment of Truth: A portrait of the mobile market in Scandinavia |
| (on-line sales via the Internet) |
| This report describes in detail the sales process in the Scandinavia market for mobile phones (sold via the Internet) as experienced by the customer. It is a comprehensive analysis of all phases of the sales process, from initial contact to final contract. The survey and analysis is based on XX visits to shops across Y different chains of both specialist and operator owned shops. |
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The Moment of Truth: A portrait of the mobile market in Denmark
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| (prepaid) |
| This report describes in detail the sales process in the market for prepaid mobile phones in Denmark as experienced by the customer. It is a comprehensive analysis of all phases of the sales process, from initial contact to final contract. The survey and analysis is based on XX visits to shops across Y different chains of both specialist and operator owned shops. |
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The Moment of Truth: A portrait of the SHD market in Denmark
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This report describes in detail the sales process in the consumer-to-consumer market for Smart Handheld Devices in Denmark. It is a comprehensive analysis of all phases of the sale of WAP terminals, Smart Phones and Personal Digital Assistants (PDA), from initial contact to final contract. The survey and analysis is based on XX visits to shops across Y different chains of both specialist and operator owned shops.
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The Moment of Truth: A portrait of the SHD market in the UK
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This report describes in detail the sales process in the consumer-to-consumer market for Smart Handheld Devices in the UK. It is a comprehensive analysis of all phases of the sale of WAP terminals, Smart Phones and Personal Digital Assistants (PDA), from initial contact to final contract. The survey and analysis is based on XX visits to shops across Y different chains of both specialist and operator owned shops.
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